The strategy behind RC Cola's Basta campaign in the Philippines
WEBJul 20, 2021 · The cultural insight that shaped the campaign was based on the word ‘Basta’, which means ‘Whatever, I like it because I like it’ and reflects Gen Z’s laissez-faire attitude toward mundane decisions – Basta is now the central brand platform that differentiates RC Cola in the category.
What the Viral RC Cola Commercial Means According to the …
WEBNov 28, 2020 · Like the Tagalog word "basta" that is RC Cola's tagline, its bizarre commercial that got millions scratching their skulls for answers should be taken for what it is— an ode to Gen Z that portends to the future of advertising where there are no rules.
Basta (RC Cola advertisement) - Wikipedia
WEBBasta RC Cola!, also simply known as Basta ("Whatever") and Family, is a 2020 television commercial produced for RC Cola in the Philippines by advertising agency Gigil. It was first released online in November 2020.
RC Cola Ad: How the Commercial Was Made - Spot.ph
WEBNov 27, 2020 · Short answer: Basta. Long answer: The agency wanted the ad to resonate with the Gen Z crowd—which meant tapping into that super niche but also super random (and often dark) sense of humor the Internet has cultivated.
RC Cola NEW Philippines Goes Viral with a Unique Video Ad
WEBRC Cola Philippines' Unique Video Ad Goes Viral, Garnering 28 Million Views and a Boost in Sales! Discover the secrets behind this marketing success!
This RC Cola ad is the weirdest we've seen all year | Ad Age
WEBThe ad was created out of Manila-based indie shop Gigil. It debuted in late November and went viral almost immediately. The agency says within six hours of launch, it had earned more than...
Meet the guys who created RC Cola’s creepy, confusing, …
WEBNov 27, 2020 · In the long canon of things that made us utter this with disbelief and a litany of WTFs, we can now add the viral RC Cola ad released on Thursday, Nov. 26. It’s creepy, confusing, bizarre and—the point of it all—it has people talking nonstop about a product and wanting to know who made it.
This ad proves that commercials need to get weird again
WEBDec 15, 2020 · Maybe not every ad, but RC Cola's—via ice cube eyes and soda bottle heads—prove that confident creativity needs an industry-wide renaissance.
RC Cola’s Latest Viral Ad Pays Tribute to Ricky Lee’s ... - 8List.ph
WEBApr 15, 2024 · Through clever storytelling and a deep understanding of Filipino culture, RC Cola has yet again managed to reach out to its audience in a way that feels authentic. An ad that bridges generations. RC Cola’s Himala …
How That Weird RC Cola Commercial in 2020 Won an …
WEBJun 28, 2021 · The infamous RC Cola commercial garnered about three million views within a day of posting on RC Cola’s YouTube channel. In a nutshell, local viewers said that it may be one of the weirdest and creepiest Filipino commercials they’ve watched. Others also complimented the top-notch special effects.
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