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About us - Marketing.ie
WEBAbout us. Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios.
Marketer of the Year call for entries - Marketing.ie
WEBBarry Dooley, chief executive, Association of Advertisers in Ireland (AAI), is the chair. Marketer the Year™ was launched by Marketing.ie back in 1993. The award is sponsored by branding agency Dynamo. MotY 2024 is open for entries until 5pm on Wednesday, September 18th.
All about branding - Marketing.ie
WEBAll about branding Damian Devaney found reading John Fanning's new book on branding an enriching experience. About half way through John Fanning's new book The Importance of Being Branded – An Irish Perspective, it became clear to me that I was enjoying the read because it was not selling me a silver bullet. It was […]
2021 Archives - Marketing.ie
WEBOct 11, 2021 · John Fanning reviews Mimi Nicklin’s new book, The Softening Edge, which shows how emotional intelligence can energise employee relations Mimi Nicklin is a marketing specialist and business coach who has held senior strategic and creative positions in such cosmopolitan cities as London, Hong Kong, Singapore, Cape Town and Dubai, where she is now based.
Report points to what makes brands distinctive - Marketing.ie
WEBThe first factor is prioritisation. It is critical to identify your distinctive assets and to prioritise which will take the lead. “Some of the most distinctive brands focus on just one or a few assets and prioritise them above all else. While a wide range of assets can be beneficial, it can also lead to a lack of focus and dilution of the ...
Marketing.ie magazine new edition out soon
WEBIreland’s top marketing and media magazine Marketing.ie returns after an unexpected Covid-19 break with a new issue being posted out on July 1. Editor Michael Cullen decided to put the magazine on hold in mid-March once it became clear that businesses would find it hard to do business as usual given the exceptional health and economic impact of …
Gordon gets a firm grip on marketing
WEBColin Gordon produced a report on the true meaning of marketing. He says everyone thinks they know what it is, yet no one can define it. Here’s a starter for 10. What is marketing? Well, it’s about 100 years old, is estimated to account for €1.5 trillion in spend and has an estimated 10.6 million LinkedIn profiles with ‘marketing’ in the title.
Marketing Institute ups its game - Marketing.ie
WEBBy Michael Cullen on 08/09/21. Marketing Institute Ireland has a whole new strategy as the MII’s recently-appointed chief executive David Field explains in an interview with Michael Cullen. Core boss Alan Cox could hardly have imagined the degree of interest the paper he delivered to delegates attending the Marketing Institute CMO conference ...
Blog Archives - Marketing.ie
WEBIrish Writers Centre names McLoughlin as CEO. Mags McLoughlin is the new chief executive of the Irish Writers Centre (IWC). McLoughlin’s background is in communications, marketing, sponsorship and business development in Ireland and overseas. Her scope of work has also included change management, resource building, strategy development and ...
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