Georgia Gov. Brian Kemp signed an executive order Tuesday that effectively allows the state's universities and colleges to pay students directly for the use of their name, image and likeness.

Georgia Gov. Brian Kemp signed an executive order that effectively allows state colleges and universities to directly pay student-athletes.

Georgia Gov. Brian Kemp signed an executive order Tuesday prohibiting the NCAA from taking “adverse action” against an institution for compensating an athlete for NIL. The order is immediately effective and will remain in effect until a federal law is enacted regulating the rights of athletes or the effective date of the House v.

Gov. Brian Kemp signed an executive order Tuesday that allows state schools to directly compensate athletes through name, image and likeness opportunities.

Starting next season, Tennessee will impose a 10% surcharge on season and single-game tickets to raise money to directly compensate athletes.

The governor argued that his order would help compensate athletes while waiting for news on a proposed settlement in a lawsuit that could permit direct payments.