As Halloween season ends and the race to the holidays begins, it’s fitting that our top two campaigns of the week dealt with ...

Political advertising today is directed by the pollsters and consultants who adhere to a messaging formula that they—not ...

There’s also Shelter’s heart-wrenching look at childhood homelessness and Harvey Nichols’s darkly charming Tim ...

So, you’ve started your own business, you’ve advertised it on social media, and the first influx of clients have found you.

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And “Jacks of all trades” ...

Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 ...

Diwali ads in 2024 struggled to break free from recycled narratives, relying heavily on predictable themes and leaving ...

Making Science, a digital transformation company, has launched its ad-machina technology for Meta. This end-to-end solution, ...

Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

Brett Jones, founder of Semper Ads, has formed an exclusive partnership with BriefLogic AI. Jones discusses this and other ...