Here is a list of 10 examples to consider ... and troubleshooting. The brand distributes regular content through blog posts, which is a good approach. Southwest even allows for guest posts... Now that ...

Is it a good one? Is the information you are ... then you run the risk of losing out on business. Examples of personal branding masters Developing a great personal brand doesn’t happen overnight.

Real-world examples of successful personal brands. Steps to optimize your online presence. Personal branding is the process ... it’s a good idea to offer audience members a free, valuable ...

However, here are a few guidelines we can give you to help structure a good brand story. Warby Parker here shows the effectiveness of focusing on their values. Their promotional video doesn’t ...

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

See the ‘description’ section in the brand voice chart above; it has some good examples of how to define your eCommerce business’s values. The last V is variation – what sets you apart ...

This year saw the release of some major rebrands and new logos, plus real innovation in sectors – from death to the law – that have previously proved resistant to modern branding techniques ... like ...

After an M&A transaction, a well-executed brand positioning exercise can be the difference between a smooth transition and a ...

The substitution effect is when a person substitutes one god for another when the price of that good changes. For example, if one brand of snack food goes up in price, a person may purchase ...

We take a deeper look at how food and drink brand agencies work to make their clients' brands stand out from their ...

with voices starting to emerge in support of the brand. It should be noted that these were not in defence of the new logo’s design, but instead included the proposition that the whole thing was a ...

However, Louisville course corrected, and ultimately wound up with a unique brand that can arguably be considered one of the ...