It can be easily measured and is often less expensive than traditional marketing. But that doesn’t mean there aren’t still plenty of offline marketing techniques that can help build and ...

Apollo Healthco segment includes Apollo’s offline pharmacy distribution business and the ... Q-commerce platforms such as ...

In this article, we’re sharing the differences between online and offline marketing – and the simple calculation you can use to determine appropriate budgets for each. If you’ve reached this ...

They’re the duo behind Women Working F*cking Hard (WWFH), a community that aims to redefine networking and support for women in business—offline ... s most intriguing marketing strategies ...

In his post, Arora also informed that he would be joining former Swiggy Instamart’s head Karthik Gurumurthy for his new offline retail ... Ashish Lingamneni (VP, marketing) and Dineout cofounder ...

Both online and traditional offline marketing tactics have to be used together to create an effective marketing strategy for MSMEs. Preeti Ubale noted that MSMEs need immediate revenues and mass ...

So, when analysing customer behaviour, it’s crucial to view it holistically, whether they're engaging online or offline. "Marketing programmes, personalisation, and offers should be unified ...

Satpathy’s exit comes just two months after Karthik Gurumurthy, the architect of Swiggy Instamart, left to pursue his own venture, Convenio – an offline ... and product marketing and Nishad ...

To enhance the quick commerce shopping experience for Indian consumers, Swiggy Instamart has started piloting a 'Shopping List' feature. The announcement comes after a viral post by user ...

Quick commerce is biting into demand from neighbourhood stores, according to Nykaa founder Falguni Nayar. This and more in ...

Despite recent sluggish sales and marginal revenue decline, the company focuses on athleisure products, social media marketing ... Zepto, and Instamart, are in the middle of raising new cash.

He will be replaced by Anirban Roy, former performance marketing head ... the architect of Swiggy Instamart, left to pursue his own venture, Convenio – an offline startup that mirrors Swiggy.