Social media has created an influential marketing channel, building brand goodwill and providing an insight into the 'voice of the customer'. Pharma food for thought: Every big pharma company has ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

Some campaigns are quick one-off emails while others last weeks or months and encompass multiple marketing channels. This post covers the best free templates for various tools and situations ...

The third pillar of retail marketing, place, refers to the channels through which you advertise and sell your product. This might include your physical storefront, but also includes online ...

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A digital marketing strategy usually encompasses multiple channels, like a website, social media, email, digital advertising, and online search. Digital marketing can help businesses increase ...

Fixed investment in a particular channel can hinder your ability to reach customers where they are, wasting your marketing budget. A channel-agnostic approach ensures that every pound works ...

Speaking at Digital Marketing Asia 2024 in Singapore, David Beal, global chief marketing officer of Jollibee Group, ...

To cut through the noise, it is important to understand how customers prefer to interact with brands across multiple channels ... pharma brands create marketing campaigns that their customers ...

Spanning several channels including ... over year in Q2. Fast food spending has seen a pullback from consumers amid price sensitivities. Other players have sought to assert their dominance over ...

Leading FMCG companies such as HUL, GCPL, Marico, ITC, and Tata Consumer Products reported declining margins in the September ...