It’s one of the first decisions that a business owner has to make: what should you name your brand? And there are loads of factors to consider. Should your brand name consist of a catchy word ...

Not a great choice for the resale market Doesn’t the name say it all? For handbags of any kind, especially for those seeking the best hobo brand purses, head over to The Sak and you’ll find ...

If you’ve ever shopped for things like shelving, side tables, rugs, and inexpensive furniture on Amazon or Wayfair, you’ve likely noticed the exact same item sold under different brand names. For ...

For the first decade that Costco was in business, it sold its in-house products under multiple different brand names. There was Clout detergent, Nutra Nuggets dog food, and Simply Soda ...

You might think that luxury comes only from brand names. You fear that you’ll have to spend big money to get the rich flavors, silky or voluptuous fabrics and durable goods that you want.

making it difficult to keep up with who owns which car brands. As automakers slim down to become more profitable and efficient, we’ve seen storied names, such as Mercury, Oldsmobile, and Pontiac ...

With devious shrinkflation taking over so many popular chip possibilities by reducing contents while raising prices, having a list of store-brand chips can keep bags from the big names from ...

Finding a good name for a brand can seem elusive. But Leif Stromnes, managing director, strategy and growth, DDB Australia, says that it’s slightly easier than you might think. In 2013 ...

Last week, Loblaw Cos. Ltd. L-T unveiled ultra-discount grocery stores that will focus on its No Name and President’s Choice house brands. Just under 60 per cent of the items at these stores ...

On the resell apps, I search for the brand name and style and click the size, color, and price point that I'm willing to pay for tops, shorts, skirts, and leggings that are pre-worn but look brand ...

The models and terminology used in the nonprofit sector to understand brand remain those imported from the for-profit sector to boost name recognition and raise revenue. The framework is the result of ...