MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for ...

"An important step in integrating AI into PR is knowing when to draw the line. Relying too much on AI can backfire," Hanae ...

There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.

Publicis Groupe will combine the benefits of Epsilon and Profitero, with Mars United’s proprietary data on shopper behaviour.

The luxury hotel and resort brand has launched its newest global campaign themed entirely around its signature butler service.

The GCC edition of dentsu's Consumer Vision 2035 study shows trends across AI, climate change, and emotion will alter ...

Heinz launches special green, brandless packaging in an effort to connect with consumers in celebration of Saudi National Day ...

Yazle's Dylan Temple-Heald writes on how programmatic DOOH effectively boosts brand engagement, especially in malls in the ...

With Conrad Egbert in the lead, PRCA MENA will expand its reach and offerings to students, individual members and corporate ...

Joe Dickinson, Chief Music Officer at WithFeeling said, "Keith’s leadership will help us achieve our goal of becoming the ...

Awareness about the Advertising and Marketing Communications Code changes was raised through billboards, video assets, and ...

Leaders from top ranked MENA agencies react to the United Arab Emirates best-ever ranking on the Cannes LIONS global index.