Create high-quality brand content that attracts and engages your customers. The following tips can help you get started. First, zero in on your ideal target market, suggests a Microsoft infographic.

Shape a brand and you shape perception. For enduring value, make sure your business looks as good as the value it represents. The quality of your identity and the sensory experience your brand ...

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty toward in 2024, according to recent research. The study by Brand Keys was based on ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

you are blindsided by the suggestion of a different pronunciation of the same brand. The infographic below from Made by Oomph! looks at some well-known brand names that are often mispronounced.

There hasn't been a tremendous amount of change in the auto industry in the past few decades, as far as brands go. Even the bankruptcies of General Motors and Ford in 2009 didn't lead to the ...