In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...

With devious shrinkflation taking over so many popular chip possibilities by reducing contents while raising prices, having a list of store-brand chips can keep bags from the big names from ...

Finding a good name for a brand can seem elusive. But Leif Stromnes, managing director, strategy and growth, DDB Australia, says that it’s slightly easier than you might think. In 2013 ...

2024 Brand philosophy and mission: Drawing its name from the word “rhetoric,” the art of storytelling, the label pivots around engaging in dialogue with a diverse community of artists.

Manchester United’s transfer business in the summer focussed heavily on signing young players instead of big-name superstars ...

Respiratory illnesses like influenza and COVID can change rapidly, requiring the nimble development and delivery of antiviral ...

Liraglutide lowered body mass, slowed weight gain and improved health markers in kids ages 6-11, according to research presented Sept. 10 at a medical conference and published in the New England ...

A full 61% of high-earning households surveyed stated they don’t own luxury brand cars. It seems that the majority of wealthy people neither overspend on expensive short-term satisfiers ...