To be clear, a company’s brand value and its purchase price will be different, as you’re also factoring in revenue over time, in addition to said value. So this is not to say that X is necessary now ...

An infographic (below) from Rave Reviews explores data points on how Gen Z relates to brands. Some of the areas it explores include Gen Z's spending habits, favorite brands, values, and digital ...

It is also one of the hardest to master! Campaigns that evoke emotion and build memories are 99% routed toward the ...

Oftentimes different roles interlink, and those who aren`t in the know assume that those roles are the same thing. This is ...

Activision has unveiled what's coming up in Call of Duty Black Ops 6's first season, which is scheduled to launch on ...

The past couple of days have felt like a waking nightmare for many of us. Sure, any presidential election is bound to bring ...

This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data. Toyota ...

Creating fresh and engaging content can be a challenge for many. However, tapping into expert insights can help you discover unique ideas that resonate with your audience. This article provides 101 ...

Sixty-nine percent of doctors engage with influencer content daily and 90% weekly, yet only 36% find social content to be extremely or very trustworthy.

These infographics that really have been the backbone of so many ... Time to pass the baton." For brands looking to connect ...

The world of beauty and lifestyle brands seems to have been cornered by celebrities, movie stars and the big names of the music industry. Even male celebrities are getting in on the act. Find out who ...