Here are the key differences of generative AI vs. traditional AI and how each impacts marketing strategies and customer ...

TikTok's head of global marketing Kate Jhaveri is leaving as her role is phased out to focus leadership solely under Zenia ...

By focusing on continuous improvement, you can set your business apart, foster lasting relationships and achieve long-term ...

When do we call it a wrap with these public stunts used as tools for film marketing? Public stunts are creative and often ...

The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Whether digital marketing helps contractors attract quality leads, enhance their brand, or showcase their expertise — they’ve ...

NPARALLEL, a leader in experiential marketing, is excited to announce the acquisition of Atomic Props and Effects LTD, an ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

These films had little to no marketing but still garnered millions of views. Netflix's "watercooler" strategy relies on its ...

In addition, Nothing's founder, Carl Pei, announced the company plans to add AI features to the Nothing Phone 3. Nothing ...

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

Drew Brown, Visit Buffalo Niagara's director of media content and strategy, and Kate Scaduto, marketing and social media ...