McDonald's has apparently 'accidentally' revealed a much-loved menu item might be on its way back to restaurants. Eagled-eyed ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

Here are the key differences of generative AI vs. traditional AI and how each impacts marketing strategies and customer ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs.

By focusing on continuous improvement, you can set your business apart, foster lasting relationships and achieve long-term ...

IMPACTS ON MARKCOMM took place yesterday in Rome, on the occasion of the ROME FUTURE FESTIVAL. Experts from the sector and ...

When do we call it a wrap with these public stunts used as tools for film marketing? Public stunts are creative and often ...

Looking to simplify your agency's reporting? Explore the best marketing reporting tools, like DAXRM, to make data easy, and ...

A strong product and an impeccable customer experience (CX) are the heart of every great marketing effort which without even ...

The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Whether digital marketing helps contractors attract quality leads, enhance their brand, or showcase their expertise — they’ve ...

Thus, analyzing the strengths and weaknesses of competitors would let you avoid repetition mistakes and find innovation ...