"A company's name is often undervalued as a brand asset but in fact is one of the most important," said Solopress head Richard Kemp. Based on how often users ask Google for the correct way to ...

It’s one of the first decisions that a business owner has to make: what should you name your brand? And there are loads of factors to consider. Should your brand name consist of a catchy word ...

If you’ve ever shopped for things like shelving, side tables, rugs, and inexpensive furniture on Amazon or Wayfair, you’ve likely noticed the exact same item sold under different brand names. For ...

For the first decade that Costco was in business, it sold its in-house products under multiple different brand names. There was Clout detergent, Nutra Nuggets dog food, and Simply Soda ...

You might think that luxury comes only from brand names. You fear that you’ll have to spend big money to get the rich flavors, silky or voluptuous fabrics and durable goods that you want.

Advil, for example, is a brand name for ibuprofen. Through effective advertising and packaging, its parent company attempts to convince consumers that Advil’s ibuprofen is a better choice than ...

There are three main options when picking a brand name – descriptive, suggestive or fanciful – but it should always set the right expectations for the consumer, says Nikolas Contis of Siegel+Gale Is ...

With devious shrinkflation taking over so many popular chip possibilities by reducing contents while raising prices, having a list of store-brand chips can keep bags from the big names from ...

TVs often look the same, sound the same, cost the same amount and have names that sound like a string ... the strengths and weaknesses of each TV brand, without drowning in specifications.

Most established brand-name products operate in highly competitive markets, jockeying for market share with new and old rival products, many of them barely distinguishable. To thrive in this ...

Finding a good name for a brand can seem elusive. But Leif Stromnes, managing director, strategy and growth, DDB Australia, says that it’s slightly easier than you might think. In 2013 ...