A test audience will use the AI software, which will soon be avilable to buyers of the new phones that just reached store ...

Some of the iPhone 16 models' fun upgrades—from the new Camera Control to the range of stylistic filters—help you shoot and ...

Apple's latest smartphone, the iPhone 16, will be available in stores starting today, following disappointing Wall Street ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

Apple's bringing physical buttons back from the dead, giving the iPhone 16 fast access to camera controls, customizable ...

Most of the hype around the iPhone 16 has revolved around its Camera Control button and extensive AI features. However, the ...

Apple is using Apple Intelligence, a suite of tools for generating images and text, to upsell the iPhone 16. But you can get ...

The iPhone 16's new camera control button, similar to a DSLR, is generating buzz despite Apple Intelligence features rolling ...